Posts Tagged social media
The criticism of calculating terrorism risk was the perception that analysts could not predict human behavior. As it turns out, no one needed to. Social-networking analysis has been “very effective” since 9/11, [Gordon] Woo says, in foiling numerous terrorism attacks. In addition to its first priority of keeping America safe, the tactic has “protected insurers from paying large losses,” he adds.
It’s incredibly interesting that even bin Laden—a man who took great pains to avoid personal contact with social media and electronic networks in general—still wasn’t able to escape their reach.
If bin Laden can’t escape, who can?
Goldman Sachs has invested $450 million in Facebook, yet the social network is still blocked for Goldman employees.
(via Erik Qualman)
A Fiserv white paper indicates that more than a third of financial institutions’ customers want to connect through social media (and nearly half of Gen Y do), but only 11% currently are.
[Photo by Search Engine People Blog via Flicker]
I remember conversations I had with other insurance professionals back when I was first discovering social media. I knew that social media would eventually gain traction in the world of insurance, but the possibilities were so great in number that it was hard to really focus on one area.
When I would discuss social media with others in my field, I would usually get the question “but how can social media be used for life insurance?”
Leveraging social media for other forms of insurance like auto and health was more intuitive I suppose. Social media involves a conversation between people. Listen, respond, and repeat.
Not all insurance encounters are the same. Some can be one night stands; others can lead to ongoing relationships. To form a relationship, people must converse on a regular basis. Some forms of insurance just clearly lend themselves to a regular relationship more than others.
- J. Eddie Smith, IV