In my opinion, there are many potential uses for video media in the actuarial profession, and they go well beyond simply promoting the profession. For example, why not use YouTube videos to provide instruction for actuarial software?
It would be an ideal way to provide on-demand education and also allow the exchange of ideas in comment threads. It would also help relieve employers of the burden to train new employees on software. Use the web to let new hires train with others, and let them cheaply find answers to questions that may have already been asked.