- If you view all social media users as the same, you may want to rethink that. Terri Goveia discusses the concept of “connectors.” These are highly influential individuals whose actions shape the decisions of nearly three quarters of the consumer population. Finding them in social networks is probably a good idea.
- It can be hard to sell anything new to the C-suite. Social media author and expert Erik Qualman lists 3 reasons CEOs hate social media, but he also provides 3 reasons they can learn to love it.
- Nicholas D. Evans of Computerworld provides a thorough explanation of social computing’s evolution in the enterprise.
- John Hagel III and John Seely Brown outline six fundamental shifts in the way we work. I think social media and collaborative technologies will provide the foundation for significant changes in the workplace in the coming decades.
The collaboration curve helps explain the rise of network-centric efforts ranging from open source software development to “crowdsourcing” to “creation spaces.” In nearly all of these group efforts, rapid leaps in performance improvement arise as participants get better faster by working with others.
A new study from Pew Internet found that between April 2009 and May 2010, social networking site usage grew 88% among Internet users aged 55-64, and the 65 and older group’s social networking presence grew 100% in the same time frame.
- Ted Schadler wrote a very interesting piece on IT in the age of the empowered employee. I think IT is now faced with an immense challenge in the typical enterprise. They have to take on the role of security guard, mechanic, and increasingly they have to identify when it’s in the company’s best interests to stay hands off. In my view, the world of IT is becoming more complex because technology is no longer just another “department” or “tool” in the business. It’s everything, and it’s everywhere. It’s work; it’s play; it’s communication. All these things are blurring into one thing: life.
- In a must-read piece over at The Institute for the Future, Bradley Kreit talks about (and lists many examples of) how social network activity can be used to gauge mood. The marketing and insurance implications are surely vast.
It’s enough to imagine the sort of future where a pharmaceutical company’s algorithms can read through your Outlook calendar, notice no one accepts your meetings, sees your Facebook status updates seem to indicate a level of frustration, and sends you an offer for a free sample of the latest anti-depressant.
- It’s official. Announcing that you’re not home on Facebook will get you robbed – at least in the state of New Hampshire.
- Still think Twitter is a fad? Check out the latest growth chart. 90 million tweets per day. It’s getting loud out there. Are you listening?