- Jim Raffel discusses how you can find the full value of the LinkedIn ecosystem by increasing site traffic, tapping the value of groups, and résumé replacement.
- Mashable talks about the coming wave of social media monitoring tools. Cluster analysis and semantic analysis are two methods being explored right now. The goal is to find statistical methods that will let companies quickly glean meaning from the vast amount of data being generated by social networks.
All of these companies are working with very smart people who can make data dance. Sysomos’ Bansal published a paper on cluster analysis applied to social data three years ago, indicating that they are ahead of the curve. The real challenge is to apply these complex lenses to the data in a way that lets us non-PhD holding marketers understand it at a glance — and to do it flexibly enough for different monitoring objectives.
- Fred O’Connor of Computerworld reports that iPhones and iPads are becoming popular in health care.
Doctors can use a device like a tablet to pull up patient information during a consultation and then use it to, for example, show a patient how disease spreads or how curvature of the spine occurs. It may be easier to share information that way than it is with a PC.
- Insurance and Technology writer Nathan Golia reports that Geico has expanded its Glove Box app to Android and the iPad. What’s especially interesting is that Geico is using these mobile platforms to increase interaction with customers. They’re not just to shoehorning their existing web offerings into a mobile device.
In its basic form, for smartphones, GloveBox allows policyholders to view account information, pay their bills, access ID cards, record accident information, reach Geico by phone and view videos of the company’s gecko mascot. The iPad version leverages the device’s larger screen by incorporating a split-screen display and auto “how-tos” with images.
- Many of us don’t have time to do our main jobs and also do social media analytics. So it’s not surprising that companies are emerging to fill this niche. One example is ViralHeat.
- Hutch Carpenter talks about “open innovation” and the process of incorporating customer feedback in product development and marketing. Social media creates a very rapid feedback loop. It will be very interesting to see which industries benefit the most from nearly real-time feedback from customers. I think that we’ll eventually see some companies “outsource” product development to customers directly through crowdsourcing and other techniques.
- Social media expert and author Erik Qualman dislikes the idea of a Facebook dislike button. Erik points out that people seek acceptance in social networks, and a dislike button would only breed negativity.
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