Not that long ago, I asked the question: What role will actuaries and risk analysts play in virtual economies?
I may get an answer much sooner than I expected. Insurance Journal reports that Farmers Insurance is now offering coverage in FarmVille, a “virtual world” game within Facebook:
When players place the Farmers Airship on their farm, they receive free “wither protection” for the crops on their virtual farm. In a nod to the security that Farmers Insurance offer its customers, this protection means players crops won’t wither for the 10 days of the promotion.
But if you’re an actuary that wants to start pricing virtual goods and services, I wouldn’t get too excited just yet. This first take appears to be mostly a marketing campaign – an effort to draw attention to the Farmers Facebook page.
But still, it’s a start.
Hat tip to Claude Penland for sharing a link to this story.