Risk + 2.0: The week in links 7/2/2010

1. Oracle socializes business process management

More sign that large software vendors are investing in social business technologies:

Like most [business process management (BPM)] vendors, Oracle has been upgrading its BPM wares to make them as human-oriented and dynamic as possible, in order to accommodate as wide a range of processes as possible.

“In the real world, BPM involves a lot of different people and roles, and managing change across the enterprise is difficult,” Rizvi said. “You really need an integrated set of tools, because you don’t want to spend all your time, effort and money working on the underlying IT system.”

2. Working as a team

Andrew Chan discusses how some of Microsoft’s newer web-based tools can be used for collaboration.

3. Privacy Concerns Fail to Slow Social Activity

One of the most talked about social media topics of 2010 has been Facebook’s privacy issues. While getting a lot of heat from users, bloggers, and the general media, Facebook has not seen any meaningful drop in usage. This may suggest that social media users as a group are not nearly as concerned about their privacy as we think. This eMarketer article provides some really interesting statistics on user perception of social media privacy risks and also the kind of information being volunteered by individuals online.

I’m still of the mind that a great deal of education is needed to make people aware of the consequences of what they volunteer. I think we’ve come into a totally new era, and there hasn’t been enough opportunity to make “life lesson” type mistakes. I also think that this type of education belongs in the classroom and should start from an early age.

4. Is Social Media a New Addiction?

This post is a little dated in internet time (about 3 months old), but it provides some striking statistics about the uptake of social media based on a Retrevo survey. If anything, these usage numbers are probably higher today.

  • 48% of those surveyed check/update Facebook or Twitter after going to bed
  • 56% check Facebook at least once a day
  • 12% check Facebook every 2 hours
  • 32% don’t mind being interrupted by an electronic message while eating
  • 23% of iPhone owners primarily get their morning news from Twitter and Facebook

5. Insurers Launch Games to Engage Consumers on iPhone

Humana and MassMutual recently launched iPhone games as a way to build brand recognition. I think this is a very interesting strategy for several reasons.

For one thing, the iPhone has proven to be a very popular gaming platform. And more recently, the incredible popularity of social media gaming like Farmville (played within Facebook) demonstrates that there are a lot of new opportunities for engaging customers through the use of games. These games can be delivered to consumers almost anywhere. It’s no longer about owning a system that sits at home.

Moreover, insurers now have the opportunity to provide consumer education through these games:

MassMutual’s Save! The Game also extends a current company initiative to the iPhone. Its Right on the Money program includes online activities that teach kids about saving and budgeting. In the game, kids are led through fantasy world where they collect virtual money while trying to avoid impulse items like candy, soda and toys.

These are very important lessons, and no one else seems to be teaching them yet.

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To wrap up the week, I would like to extend a warm thanks for all the comments I received on my Monday post. It stayed on the Freshly Pressed list at WordPress.com for 24 hours. The incredible response is a clear indication to me that people still value basic principles in communication – even though the mediums through which we converse have changed dramatically in the last decade. Without a doubt, Dale Carnegie’s book How to Win Friends and Influence People is just as useful today as it was in the 1930s.

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