Another week of articles on collaboration, social media, and risk…
This could be a peek at the coming generation of Enterprise 2.0 software:
Cisco announced that Cisco Quad, an enterprise collaboration platform, will be available later this year via native iPad and iPhone
applications. Cisco also unveiled a new Cisco Prosumer Video solution which integrates Cisco FocalPoint, an online video workspace, with a business-class Cisco Flip MinoPRO camcorder. Finally, Cisco announced that Cisco WebEx Connect IM is now available on any supported browser.
Together, these three collaboration solutions offer workers a highly
secure, manageable collaborative environment with video, real time
instant messaging (IM) and social networking capabilities.
A survey indicates that
- 70% of life insurance producers use at least one social media site
- 14% believe that social networks have generated word-of-mouth-type leads
- 11% believe social networks give them more client opportunities
- 91% of producers that use social media for business are using Facebook to communicate with customers; only 22% of these are corrected to their carriers
Because social media is unchartered territory for most companies, many people don’t have an instinctive sense of the right and wrong ways to use it. Social networking users can easily introduce and spread malware to others and most of the time they don’t realize they are doing it. A social media policy educates employees about your expectations for their behavior. It also gives an indication of your company culture and work environment.
The article goes on to discuss guidelines for creating a social media policy, risks involved, and upside.
Several social media experts weigh in on how to handle negative social media comments constructively.
If Twitter was the social media king of 2009, Foursquare is definitely the mayor of 2010. I have not personally started using Foursquare, but I can clearly see the benefits for businesses that seek to draw customers to a physical location repeatedly. I don’t know of any insurers who have explored Foursquare yet, but I’m sure it has potential for marketing channels where potential clients are met at a physical location. Banks maybe?
The Insurance Marketplace Standards Association (IMSA) “announced that it has expanded its efforts to provide compliant social media guidance and resources with a new initiative to develop supervision and monitoring guidelines for social media use.”
There are few, if any, legal precedents that govern social media use. That may be changing soon.
In a first-of-its kind lawsuit, an IT staffing firm has accused one of its former employees of violating the terms of her noncompete agreement through her conduct on LinkedIn.
The lawsuit raises the interesting legal question of whether the mere act of connecting with other professionals on a social networking site constitute a violation of noncompete and nonsolicitation contracts.
A rundown of several ways that CEOs can benefit from social media use:
- Building Marketing and Public Relations Exposure
- Turning Marketing Opportunities into Sales
- Staying Connected to Future Employees
- Customer Engagement
One actuary’s clever take on the BP oil spill from a risk management perspective.