So many great articles showed up on my radar this week, I decided to skip “the week in tweets.” I hope you find some of these interesting:
The week in links
This article is actually from earlier this year, but I had forgotten to post it. It has an excellent list of articles related to Enterprise 2.0.
A very good article from National Underwriter on the potential uses for social media in underwriting. It also discusses challenges that will surely arise. I mentioned underwriting and social media in an earlier blog post as well.
Mashable compiled some interesting stats on the distribution of bloggers by age, gender, and nationality.
The top risks, which are laid out in an ISACA research paper, are viruses and malware, brand hijacking and lack of control over corporate content. Rounding out the top five are unrealistic expectations of customer service at “Internet-speed” and noncompliance with record management regulations.
Andrew Chan makes a good case for using collaboration tools in the workplace to increase productivity. The number of collaboration tools available seems to increase every day. The latest software maker to join the fray is Microsoft, with its new web-based version of Microsoft Office patterned after Google Docs.
I have not tried the new Microsoft web suite yet, but I use Google Docs frequently for both personal and professional uses. Being able to share and collaborate with others – anywhere in the world – in real time can truly be productive and useful.
If you’re ever in a situation where you need to collaborate on a document with one or more other people, I strongly encourage you to try one of these tools instead of sending documents back and forth through email. It really simplifies things not to have a dozen versions of a document scattered across multiple email inboxes.
National Underwriter examines the risks of social media as they relate to the insurance industry. This is a must-read if you work in the insurance industry and have any interest in social media at all. The author, Susan T. Stead, covers social media from several important angles including advertiser scrutiny, insurer risks, and E&O risks.
She also gives real-world examples of social media activity that relate to the specific risks faced by insurers:
A recent posting on an agent’s Facebook page includes a promise that “there will be no premium increase if you have an at-fault accident.” When a premium increases or a claim is not covered because promotional information did not disclose coverage exclusions, the agent may face an errors and omissions claim.
As Susan notes, financial services regulators are ahead of insurance regulators. Will insurers be the last to the social media party?
Speaking of the financial services industry, this article is from that perspective. It provides a very informative summary of a how social media is working out in the financial services sector. They look at six strategies:
- Brand engagement forums
- News feeds
- Reputation management forums
- Special interest forums
- Named sponsorships
- Social promotions
A lot of the buzz around social media has a marketing flavor. This article looks at how social media is being used by non-marketing professionals.