Blogging tips in the context of risk managment

Staying with the concept of corporate blogging, I thought I would pass along  some advice recently provided by Craig Rowe at The Clear Risk Blog. Being a risk professional myself, I appreciate and agree with the view that Chris takes:

The two biggest risks you take on in blogging are also the two biggest opportunities: transparency and conversation. When all goes well, a corporate blog gives an audience a direct, trusted and authentic link to the organization. When things aren’t going so well, a corporate blog can become a place where angry customers voice their opinions directly to you for everyone to see. This isn’t always a bad thing because it can give you the opportunity to recover and earn back that person’s trust – you’re just moving from a blog risk management issue to a reputation risk management issue.

Craig goes on to list specific ways to capitalize on the opportunities blogging affords while managing the associated risks. I encourage you to check out Craig’s full post:

Blog Opportunities and Risk Management



  1. #1 by Kristen Pike on March 2, 2010 - 9:37 am

    Hi Eddie,

    Glad you enjoyed Craig’s post on blogging and risk management! We certainly appreciate that you’ve found it of use and that you’re furthering the discussion on the role of risk management in blogging and social media. I really liked your post on health insurers and their use social media technologies. The discussion that followed was great!

    Looking forward to your future posts. Risk and social media is certainly an area that deserves more attention.

    All the best,
    Kristen Pike

    • #2 by Eddie on March 2, 2010 - 4:52 pm

      Thanks so much for the kind words, Kristen. I look forward to reading more at the ClearRisk blog as well. Currently, there are so few blogs that even discuss social media and collaborative technologies in the context of insurance and risk management. I’m always delighted to find those that do.

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