Staying with the concept of corporate blogging, I thought I would pass along some advice recently provided by Craig Rowe at The Clear Risk Blog. Being a risk professional myself, I appreciate and agree with the view that Chris takes:
The two biggest risks you take on in blogging are also the two biggest opportunities: transparency and conversation. When all goes well, a corporate blog gives an audience a direct, trusted and authentic link to the organization. When things aren’t going so well, a corporate blog can become a place where angry customers voice their opinions directly to you for everyone to see. This isn’t always a bad thing because it can give you the opportunity to recover and earn back that person’s trust – you’re just moving from a blog risk management issue to a reputation risk management issue.
Craig goes on to list specific ways to capitalize on the opportunities blogging affords while managing the associated risks. I encourage you to check out Craig’s full post: