International Corporate Blog Reader Study

I recently came across an International Corporate Blog Reader Study that was posted in a LinkedIn group. While it is not specific to insurance, it does have application to insurance and other financial companies, which are of course corporations. The survey asks a fairly thorough set of questions on corporate blog usage. The results are also said to be available to anyone that provides their email address at the end.

Are there corporate blogs that you follow out of professional or personal interest? Do you feel that blogs are a sensible way for corporations to communicate with customers, investors, and other interested parties, or should other methods be used?

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