Webwire.com reports that Health Insurance Finders has just launched a blog designed to give consumers more social options for learning about health insurance choices. The following was taken from Webwire.com’s report:
The blog has many web 2.0 features, giving visitors a wider variety of interactive tools and sharing capabilities. Users are given the opportunity to bookmark and share the information directly from the blog using the Add This Toolbar. The blog layout includes the opportunity to stay up-to-date with new posts via RSS subscription.
“Our blog will offer real value to our community of users,” said Grace Della, VP of Online Marketing. “We aim to encourage participation and discussion between consumers and health insurance professionals by allowing comments in each and every post”
The launch of the blog is a stepping-stone in preparation for the release of their educational videos. Health insurance related videos will be a series of many short video clips that will help consumers better understand health insurance industry topics.
We are in an era where consumers are extremely hungry for information and answers on complicated healthcare issues. Anything that brings transparency to the system will likely be welcomed by consumers.
Personally, I really like the idea of using a blog to let consumers interact directly with professionals. This sort of community is virtually impossible without the Web, and it’s a great example of how a blog can be used to connect two groups of individuals who would otherwise never meet and certainly not interact.
Link: Health Insurance Blog